DVRs 'Recapture' 96% Of TV Ad Zapping

DVR owners are more likely to watch TV period, enhancing recall over normal TV viewers.

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Published:: 6/01/2004 06:22:00 PM; by Jason

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: Name: Jason Shellen; Location: Pleasanton, California, United States

I am Jason Shellen, Director General of The Secret Agency. I used to work at Google, as part of the Blogger and Google Reader teams.

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